SAM Sensory and Marketing International
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Product Design - Aesthetics, Ergonomics, Performance

... characterises the sensory perception of aesthetical quality, ergonomics and performance of the product to be optimised - e.g. mobile phones, ski boots, a computer mouse …

Product Design in aesthetics, ergonomics and performance defines functionalities and improvements of consumer goods through extensive in-use observations. Objective key drivers for user-liking will be determined.




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What is Sensory Marketing?
Our tools and solutions
Sensory Analysis
Consumer preference
Innovation Mapping
Sensory Ideation
Product Portfolio Optimisation
· Product Design
Formula
Packaging
Aesthetics, Ergonomics, Performance
Marketing Mix Assessment


Client Benefits:
Tailor-made product design for user satisfaction through systematic development guidance.