SAM Sensory and Marketing International
homethe groupsensory marketing solutionsseminarcareerslogin area



Whether developing or marketing chocolates, body lotions, jeans, running shoes, mobile phones or auto interiors…, it is always necessary to identify and capitalize on new market opportunities.

Test, reformulate, design, and then re-test; the process often takes months to complete, and the result is a costly “best guess” with little real concrete guidance for your development strategy.
Never experienced this situation?


Sensory Marketing
... is an effective tool in gaining sensory consumer insights for your marketing strategy. It measures and explains emotional consumer decision-making by variability of products, concepts, packaging, and marketing mix scenarios to ensure long-lasting success.
sitemap
print
Search:
 
What is Sensory Marketing?
Our tools and solutions

Sensory Marketing…

 
 

  • is an effective marketing application
     
  • measures and explains consumer emotions
     
  • spots and capitalizes on new market opportunities
     
  • maximises product profitability
     
  • ensures first and repeat purchase
     
  • ensures long-lasting product success